“I know that 50% of my advertising is wasted… I just don’t know which half!” – John Wanamaker
There’s nothing worse than spending money on a marketing campaign and not knowing whether it worked or not.
It’s even worse when you continue to spend money on a marketing campaign that you think is working, but really isn’t.
There’s only one thing worse than moving in the wrong direction, and that’s moving in the wrong direction enthusiastically!
In next week’s tip, you’ll learn the secret for improving your lead-to-sale conversion rates — so you can maximize
your ROI on every ad dollar you invest.
Your partner in success,
Dominion Lending Centres Expert Financial