Hi Subscriber,
Welcome to Real Estate Marketing Sin #4.
Most Realtors believe — either consciously or unconsciously —
that once you “close the deal” and the client walks out the door,
then the deed is done and you just move on to the next prospect.
What they don’t realize is that their next prospect might have
just walked out the door!
Most REALTORS® tend to be “hunters” instead of “harvesters”.
Top producers, on the hand, understand the importance
of both.
They understand that a new customer typically costs 5 to 10
times more than a repeat customer.
That’s why they focus on getting 60% to 70% of their business
from their existing client database through referrals and
repeat business — and you should too!
In next week’s tip, you’ll learn the secret for mitigating the
risk of losing money when advertising and how to boost
the ROI on every ad dollar you invest.
Stay tuned…
Your partner in success,
Lorne Andrews
Mortgage Broker
(416) 276-6445
Dominion Lending Centres Expert Financial
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