Dear Fellow Leaders:
This week, I am excited to announce that we are launching phase two of OREA’s Keep the Dream Alive campaign.
As you will recall, Keep the Dream Alive is the largest public relations campaign in OREA’s history, focused on making housing a priority at Queen’s Park.
Phase one of OREA’s campaign ran during the provincial election and it was a big success. It generated over 1.3 million impressions with Ontarians and over 7,000 emails to MPPs at Queen’s Park.
Phase two launches this week and will feature a combination of digital, radio (ad attached) and television advertising right across Ontario. It will run for the next four weeks ending on October 22nd, 2018.
The advertising will continue to feature the story of a young couple working to achieve the Canadian Dream of home ownership. The ad drives people to take action on our campaign website www.KeeptheDreamAlive.ca and contact their local MPP.
You can watch the ad here.
We’re looking for MPPs to pass pro-home ownership policies at Queen’s Park aimed at getting more homes on the market and reducing costs for first-time home buyers.
This campaign is only going to be a success if we all get behind it.
Please share with members, like, retweet and post content from the campaign to social media to encourage people to tell MPPs to Keep the Dream Alive for the next generation of Ontario home owners.