OREA releases its first ever Home Buyer and Seller Profile


Do you want to know?

  • What Ontario consumers look for in a REALTOR®?
  • Where Ontarians look when they’re searching for a REALTOR®?
  • What services they seek when choosing a REALTOR®?
  • What features of a REALTOR’S® website they value the most?

These are the questions that OREA, in partnership with Ipsos, asked over 1,500 prospective Ontario home buyers and sellers in its first-ever 2020 OREA Home Buyer and Seller Profile – one of the largest surveys of its kind in the province.

The report takes the pulse of three demographic groups – 18 years to 55+ – and delves into the preferences, motivations, and desires of Ontarians who are considering buying and selling.

There are many insights to help our Members with their business, including:

  • Learn what a millennial is seeking in a first-time purchase, and why a consumer entering retirement is thinking of selling.
  • Get a sense of how many Ontarians are thinking of selling or buying in the next year.
  • How much below asking price a seller would be willing to go to sell their house.
  • Understand what Ontarians are seeking in a REALTOR® and if it’s the same priorities for an agent for buying and selling.

This report is available to OREA Members only on its website. You will need to sign-in to download your copy.

Get the report here.

If you have any questions, please email president@orea.com.


Sean Morrison, President

Author: bramptonrealestateboard

At the Brampton Real Estate Board (BREB) we believe in the ownership of Real Estate. Our objective is to contribute to the capability and growth of our members in their endeavors by marketing all forms of real property throughout the greater Brampton, Halton Hills and Caledon marketplaces and beyond. The Brampton Real Estate Board is dedicated to providing an environment in which it’s Member REALTORS®, employees, Board of Directors, and Committee volunteers are encouraged to grow, succeed and develop in order to provide the highest level of professional conduct and service.

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