Following the success of our national ad campaign “Welcome Home”, the Canadian Real Estate Association (CREA) is relaunching the campaign on Monday, October 3. We’re excited to be working with No Fixed Address, our new advertising agency, to expand the reach of our “Welcome Home” campaign with re-imagined creatives and additional marketing tactics.
“Welcome Home” is a celebration of the sentiment surrounding a “home”—not just four walls, but the place you’ll live out some of life’s most cherished moments. A REALTOR® provides the knowledge, dedication, and expertise for clients to not just find a house, but their home.
The campaign continues to increase awareness about the value of working with a REALTOR® and drives home the importance of using a REALTOR® when buying or selling a property. The campaign will target both repeat and first-time home buyers using television, digital videos, social media, and digital display ads, as well as billboards in major markets.
All digital assets are available on member.CREA.ca and can be viewed, downloaded, and used on websites for boards, associations as well as members. Video assets can be used until February 24, 2023 and banner ads can be used until August 24, 2023.
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